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Copywriting Headline Templates That Boosted My SEO Title Click-Through Rate
The Meta Title is one of the most important places where you should insert your main keyword if you want a page to rank as high as possible. Many SEOs advocate that you should place it at the start of the title. And I used to agree with that, until most SERPs (Search Engine Results Page) became a list of bland titles that can hardly attract a user to click.
As you probably know, CTR (Click Through Rate) is mostly a position game. The higher you rank in the SERPs, the more clicks you get. And if you have a title that is as bland as the rest, you’ll probably never get more clicks than the pages that are ranking higher.
My Experiment
A couple of weeks ago, I decided to try a little experiment, to see if I could make my titles more appealing by turning to copywriting headline formulas.
I began my research and found a few headline formulas I decided to try. I found 7.
Next, I picked my pages. I picked 21 pages in total that got at least 10 clicks per week and were ranking around the middle of page 1.
The Results
I ran the experiments for a week and I considered a success only those pages that got a 10% increase in CTR. I also ensured that the increase in CTR was not due to an increase in rankings. Out of the 7 formulas, 4 got me a noticeable increase in CTR over the course of a week, which I will share with you below.
The Only [SEO Keyword Phrase] Made Exclusively to [Most Desirable Outcome or Benefit]
I fell in love with this formula as soon as I saw it because it is so powerful. As you can see in the example below, it increased the CTR by around 25%, even though there was also a slight decrease in rankings.
Unfortunately, this is also the hardest one to use for 2 reasons.
First of all, it only works for short keywords. If you try to use a long-tail keyword, you’ll quickly find yourself exceeding the maximum…
